Mobile NFC in 2008 a Great Success!
September 12, 2008 – 10:35 amThank you to all of our speakers and partners at Mobile NFC 2008. The event was a great success, and enjoyed a fantastic buzz on site, due to the o2 NFC trial results released on the same day. With 89% of o2's trial participants saying that they would use their phone as an Oyster card, if given the chance to continue, only handset range, security, and commercial modelling remain in the way of consumer acceptance of NFC leading up to the 2012 London Olympics. (Incidentally, Visa mentioned at the conference that, as a key sponsor at the games, it hopes to make the entire Olympic village cashless one to watch at Mobile NFC 2009!) NFC is clearly enjoying being the media darling of the moment, and the filming by [Thomson] Reuters news [flv:/wp-content/uploads/2008/09/mobile-nfc-uk.flv 480 368] at the conference only solidified the press courtship of this new and enticing end-user product. Furthermore, our Play and Display ...